Volaris Group Strengthens Presence in Marketing and Sales Tech Industry with Acquisition of ClickDimensions, An Accel-KKR Portfolio Company

Investment Type

Volaris Group Strengthens Presence in Marketing and Sales Tech Industry with Acquisition of ClickDimensions, An Accel-KKR Portfolio Company

ACCEL KKR | Jan 09, 2023

ATLANTA (January 9, 2022) – Volaris Group (“Volaris”) today announced it has acquired ClickDimensions, a provider of technology to unify sales and marketing efforts for small to medium businesses, from Accel-KKR, a private equity firm focused on software and tech-enabled businesses. Volaris is committed to building durable, world-class companies and has the infrastructure to help ClickDimensions continue to support its customers, partners, and employees. With access to Volaris best-practices and operational expertise, ClickDimensions will be well-positioned to seize future opportunities while maintaining its brand, leadership, culture, and approach to customer and partner relationships.

“We view this acquisition as a great opportunity for both Volaris and ClickDimensions to provide innovative solutions for the ever-evolving MarTech and sales enablement industries,” said Jay Hoffman, Group Leader at Volaris. “I’m eager to work alongside ClickDimensions’ leadership team to propel their strategy forward and continue to serve their global footprint of customers and partners. We’re pleased to welcome ClickDimensions to the Volaris Group.”

ClickDimensions helps solve a major challenge in the industry. Historically, small to medium businesses have not had the capability large enterprises have to unify the customer experience and minimize broken handoffs and recycled leads.

“With the strength and global scale of Volaris behind us, we envision a bright future for ClickDimensions and the customers and partners we serve,” stated Mike Dickerson, CEO at ClickDimensions. “We look forward to continuing development of our product suite and further solidifying our long-term commitment to the Microsoft ecosystem, innovation and SMB market.”

“Small to medium businesses are just as keen as large enterprises to acquire and build deep, loyal customer relationships, and ClickDimensions has put the capability to do so into the hands of thousands of companies worldwide,” said Rob Palumbo, Managing Partner at Accel-KKR, which invested in ClickDimensions in 2016. “It has been gratifying to help ClickDimensions grow just as the company itself has helped thousands of small to medium businesses grow and expand. We look forward to cheering ClickDimensions and Volaris from the sidelines.”

ClickDimensions will operate independently and continue to serve its network of more than 3,000 organizations across the globe, equipping them with the tools to unify sales and marketing functions while driving lead generation and revenue.

 About ClickDimensions

ClickDimensions is the technology solution for small to medium businesses (SMBs) that unifies all sales and marketing efforts and gives organizations more control over every lead. With a single unified platform, ClickDimensions helps SMBs take back control of their leads by giving them a way to reach every target, see every interaction, and connect everything together. That’s why over 3,000 organizations across the globe trust ClickDimensions. ClickDimensions | It’s your lead now.™ For more information, visit www.clickdimensions.com, follow @ClickDimensions on Twitter or email press@clickdimensions.com.

About Volaris Group

Volaris acquires, strengthens, and grows vertical market technology companies. As an Operating Group of Constellation Software Inc., Volaris is all about strengthening businesses within the markets they compete and enabling them to grow – whether that growth comes through organic measures such as new initiatives and product development, day-to-day business, or through complementary acquisitions. Learn more at www.volarisgroup.com.

ClickDimensions Acquires Intelligent Monitoring and Collaboration Provider Eletype

Investment Type

ClickDimensions Acquires Intelligent Monitoring and Collaboration Provider Eletype

ACCEL KKR | Feb 11, 2021

Acquisition will allow leading marketing technology provider for Dynamics 365 to build on their sales and marketing unifying capabilities

The strategic acquisition will enable a broad array of enhancements to ClickDimensions technology, providing intelligent monitoring based on thresholds, anomalies and fluctuations.

“The need to unify sales and marketing teams is more important than ever, particularly as we look at the all-digital world brought on by the pandemic,” said Mike Dickerson, CEO of ClickDimensions. “Not only is it vital that these teams work seamlessly, but there is a heightened need for integrated analytics and collaboration tools that support customer engagement in a digital landscape. Our acquisition of Eletype will allow us to further support our customers in these endeavors, extending the Eletype product to include both sales and marketing data and fueling the unification of sales and marketing.”

“Eletype has spent years bridging the gap between insight and action. Our products help teams monitor and optimize their search, social and email marketing campaigns through collaboration platforms like Microsoft Teams and Slack. We are excited to bring our expertise and technology in this space to the ClickDimensions portfolio,” stated Michael Sengbusch, CEO of Eletype. “As part of this acquisition, I look forward to joining ClickDimensions and taking part in Mike’s vision to develop and enhance technology that furthers sales and marketing effectiveness.”

Made exclusively for and natively built within Microsoft Dynamics, ClickDimensions’ technology and services are designed to help marketers leverage marketing and CRM tools to their full potential while realizing the greatest return on their investment. The acquisition of Eletype will support the company’s plans for future products and enhancements that will directly aid in the success of organizations that use Dynamics.

About ClickDimensions:
Founded in 2010, ClickDimensions is the leading marketing platform for Microsoft Dynamics, with more than 3,700 customers around the globe and a partner network that spans 76 countries today. As The Marketing Cloud for Microsoft Dynamics™, ClickDimensions is redefining how marketers work and attain results with the only unified marketing technology, analytics and services platform in the market. Made exclusively for and natively built within Dynamics, ClickDimensions allows marketers to leverage technology to its full potential by providing built-in measurable results and insights into revenue impact with world-class services to drive continual improvement. For more information, visit http://www.clickdimensions.com, follow @ClickDimensions on Twitter or email press@clickdimensions.com.

ClickDimensions Acquires Marketing Dashboard Provider Sweetspot

Investment Type

ClickDimensions Acquires Marketing Dashboard Provider Sweetspot

ACCEL KKR | Mar 21, 2019

Acquisition will allow the leading marketing automation provider for Microsoft Dynamics 365 to provide robust data intelligence built by marketers, for marketers

ATLANTA – March 21, 2019 – ClickDimensions today announced that the company is expanding its comprehensive marketing platform for Microsoft Dynamics 365 by acquiring Sweetspot, a leader in the marketing dashboard space. With the addition of a marketing dashboard that is purpose-built for marketers, ClickDimensions customers will have easy, on-demand access to analyze and optimize campaign, channel and revenue-impact performance data.

“As evidenced by the recent spate of acquisitions of data platforms by marketing technology providers, data is more critical than ever to modern marketers’ success,” said Mike Dickerson, CEO of ClickDimensions. “We recognize that marketing analytics is an essential part of a complete marketing platform. This acquisition will be tremendously beneficial to our customers and is the next strategic step in our commitment to serving the expanding needs of marketers with the ClickDimensions’ marketing cloud for Dynamics.”

Sweetspot helps address some of marketers’ biggest data pain points, which often include tedious data integration tasks and endless spreadsheets, by delivering simplicity of execution like codeless integrations and intuitive interfaces. The platform has almost 50 prebuilt connectors to common marketing data sources like Google AdWords and Facebook.  By providing easy access to the information that marketers need, Sweetspot removes the complexity of data while enabling flexibility, control and collaboration for marketing teams.

Sweetspot founder and Chairman, Sergio Maldonado, remarked, “Sweetspot was founded with the mission to turn big data into useful data, which was woefully lacking for marketers. Our marketing dashboard makes it easy to consume data and optimize decision making, and we are excited to see the impact this has on the success of marketers utilizing Microsoft Dynamics 365.”

The ClickDimensions Sweetspot offering will combine the existing power and features of the Sweetspot marketing dashboard with harmonized Dynamics 365 for Sales and ClickDimensions multi-channel marketing automation data as well as prebuilt views and KPIs based on marketing best practices. ClickDimensions is targeting summer 2019 for the launch of the new marketing dashboard.

About ClickDimensions
ClickDimensions was founded in 2010 to help Microsoft Dynamics users worldwide bridge the gap between sales and marketing for bigger business wins. The ClickDimensions marketing automation platform brings together essential marketing tools like email marketing, campaign automation, web intelligence, surveys, web forms and landing pages, social marketing and more to help organizations attract more leads, close more sales and more effectively engage customers – all from directly within Microsoft Dynamics 365. For more information, visit www.clickdimensions.com, follow @ClickDimensions on Twitter or email press@clickdimensions.com.

ClickDimensions Names Mike Dickerson as CEO

Investment Type

ClickDimensions Names Mike Dickerson as CEO

ACCEL KKR | Mar 09, 2017

ATLANTA – March 7, 2017 – ClickDimensions, the top-rated marketing automation solution for Microsoft Dynamics 365, today announced that the company and its strategic equity partner, Accel-KKR, have named Michael Dickerson as Chief Executive Officer. Dickerson joins ClickDimensions from PGi, a global provider of web conferencing software and collaboration technology, where he most recently served as Executive Vice President of Strategy and Business Development.

“ClickDimensions is already well-known for being the leading marketing automation solution for Microsoft Dynamics 365, and Dynamics CRM before it. The company has experienced tremendous growth in its history, and now is the time to take that to the next level,” said Rachel Spasser, CMO and Operating Principal at Accel-KKR. “With his vision to help marketers move from transactional sales to deeper relationships with customers, Mike Dickerson is the perfect choice to lead ClickDimensions into the future.”

In his most recent role at PGi, Dickerson developed partnerships with some of the biggest players in the technology industry, including Microsoft. Prior to that, he started PGi’s Global Collaboration Services division, growing it from $86 million to $240 million in revenue and serving as a trusted advisor to some of the most recognized brands around the globe. Dickerson is also known for his entrepreneurial passion, having founded two startups that have since been sold and working for a venture capital firm that helped technology companies flourish.

“ClickDimensions has realized an unprecedented level of growth, success and profitability in the marketing automation space, and has done so by bringing together a talented, smart, dedicated and customer-centric team,” remarked Dickerson. “I am honored to now be a part of that team. And I look forward to expanding our presence around the globe, increasing the value we deliver to our partners and customers, and helping all ClickDimensions users get better results from Microsoft technologies as they become better marketers.”

Since its founding in 2010, the company has grown to serve more than 2,600 customers and 1,000 partners around the globe. ClickDimensions also proudly ranked on the Inc. 5000 in both 2015 and 2016.

About ClickDimensions
The ClickDimensions marketing automation solution for Microsoft Dynamics 365 embeds email marketing, web intelligence, nurture campaign automation, lead scoring, campaign tracking, web forms/surveys, social discovery and event management tools into Dynamics 365. ClickDimensions enables organizations to discover who is interested in their products, quantify their level of interest and take the appropriate actions. For more information, visit www.clickdimensions.com, follow @ClickDimensions on Twitter or email press@clickdimensions.com.

ClickDimensions Announces Strategic Equity Partnership with Accel-KKR

Investment Type

ClickDimensions Announces Strategic Equity Partnership with Accel-KKR

ACCEL KKR | May 24, 2016

ATLANTA (May 24, 2016) – ClickDimensions, a top-rated provider of marketing automation and email marketing technology, announced today that the company has received a growth equity investment from Accel-KKR, a leading technology-focused private equity firm. The new partnership will allow ClickDimensions to continue its significant growth while making additional investments in existing products and driving further product innovation in the marketing technology space. Terms of the investment were not disclosed.

The company, with over 2,400 customers and nearly 1,000 reseller partners, delivers value to companies of all sizes through its two platforms, ClickDimensions and Automational. Embedded directly in Microsoft Dynamics CRM, the ClickDimensions solution brings robust marketing tools and a seamless experience to CRM users. Automational is an all-in-one sales and marketing platform tailored to the needs of small businesses.

“ClickDimensions is known for developing innovative marketing technology backed by superior customer support,” said John Gravely, ClickDimensions’ CEO. “Our new partnership with Accel-KKR will allow us to take our products and service to the next level. This is a big win for our company, partners and customers, and we are excited about the growth opportunities it brings.”

“With its industry-leading platforms, global client base and experienced management team, ClickDimensions has everything we look for in a partner,” said Fred Sturgis, Managing Director at Accel-KKR. “We look forward to working with the company as they continue to deliver more value to customers and partners within the Microsoft Dynamics ecosystem as well as to small businesses worldwide.”

Founded in 2010, ClickDimensions quickly grew to become the top-rated marketing automation solution for Microsoft Dynamics CRM. The company expanded its product offerings in 2015, launching Automational. ClickDimensions proudly ranked no. 227 on the 2015 Inc. 5000 list of the fastest-growing private companies in America, ranking 25th among software companies overall and first among marketing automation providers.

About ClickDimensions

ClickDimensions develops the ClickDimensions and Automational branded online marketing automation solutions that include email marketing, web intelligence, lead scoring, campaign management, web forms/surveys, social discovery, relationship management and more. The ClickDimensions and Automational solutions enable organizations to discover who is interested in their products, quantify their level of interest and take the appropriate actions. For more information, visit www.clickdimensions.com or www.automational.com, or email press@clickdimensions.com.

About Accel-KKR

Accel-KKR is a technology-focused investment firm with $4.0 billion in capital commitments. The firm invests in software and IT enabled businesses well-positioned for topline and bottom-line growth. At the core of Accel-KKR’s investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through significant resources available through the Accel-KKR network. Accel-KKR focuses on middle-market companies and provides a broad range of capital solutions from minority-growth investments to buyouts, recapitalizations, divisional carve-outs and going-private transactions. The firm has offices in Menlo Park, Atlanta and London. For more information, please visit www.accel-kkr.com.