How to Keep Closing B2B Deals During the Pandemic

It is no secret that Covid-19 has drastically impacted business sales cycles. From prospecting to closing the deal, every part of the sales pipeline looks very different today from how they did at the beginning of 2020 – and not always for the better. This article shares several tips on how to keep closing B2B deals despite the tough selling climate: https://hbr.org/2020/07/how-to-keep-closing-b2b-deals-during-the-pandemic