As companies move from agile development to continuous development, there are implications that go far beyond the R&D side of the house. Just as agile changed the ways companies worked, not just technology organizations, so will the move to continuous development. As you are considering making the shift, are you thinking about the impacts to marketing, sales and operations including customer success? If not, according to the HBR article, you should be.
https://hbr.org/2018/05/continuous-development-will-change-organizations-as-much-as-agile-did
