In your role as CEO, many of you will have the opportunity to speak with the press. For the most part, you will be speaking with trade publications on topics that are not particularly controversial. None-the-less, these tips for how to ace a media interview can be helpful. They are especially important to remember when you are addressing an issue that has the potential to be provocative.
http://www.bridgeny.com/blog/bid/313492/Key-Points-to-Remember-In-Interviews-Media-Training-101
