In B2B technology, we tend to overcomplicate messaging – trying to get every use case and value statement into our product description. We can definitely learn from our B2C counterparts who favor simplicity. Identifying a product’s core value and articulating it in plain English is definitely a worthwhile goal. This article challenges us to do just that…and, do it in one sentence.
https://medium.dave-bailey.com/the-magic-formula-to-describe-a-product-in-one-sentence-175ce38619c7
