“Content is king” is an age old maxim that continues to resonate in the B2B sector. Content types and distribution channels for that content continually evolve, however. Leveraging powerful social sites like LinkedIn can have a material impact on expanding the reach of your content, especially when you engage your workforce to amplify the content that you are posting on your company page. The following article has some helpful tips that you can pass along to your sales and marketing leaders as they look to build awareness, credibility and demand.
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