Customer retention is one of the biggest issues that many companies face today. With increased competition and new SaaS offerings in the market, it is essential that software companies have a customer retention strategy including a customer lifecycle plan and process. The author of this article has an interesting perspective on the topic – one worthy of discussion within your teams. And, feel free to reach out to the Accel-KKR consulting group if you’d like some help thinking through how you can best implement a customer lifecycle plan for 2015. One component of a total plan is the customer renewal process. Attached is the AKKR POV document on customer renewals for your review as well.
https://hbr.org/2014/10/the-value-of-keeping-the-right-customers/
