The concept of sales operations has become widely accepted as essential for effective sales management. With growing demand for data analytics, sales operations has become an even more important ingredient in sales force success. Perhaps the biggest challenge for sales operations leaders is delivering a huge diversity of work, while operating in a constantly changing business and technology environment. This article highlights how having a well defined sales operations function can help a sales organization run more effectively, efficiently and in support of business strategies and objectives.
https://hbr.org/2014/12/why-sales-ops-is-so-hard-to-get-right
