News & Insights

ITC Acquires Assurance Systems Incorporated

Carrollton, Texas – Monday, November 5, 2018 – Insurance Technologies Corporation (ITC), a provider of websites, marketing, rating and management software and services, announced today it has acquired Assurance Systems, Incorporated, an insurance technology provider in the southeastern United States.

Founded in 1986, Assurance Systems product offerings include AccuAuto, its auto insurance comparative rating system; AccuAgency, its agency management system; and AgencyThrive, its website platform. The acquisition of Assurance Systems will extend ITC’s market share in the southeast within the Alabama, Florida, Georgia, Mississippi and South Carolina state markets.

“Acquiring Assurance Systems is part of our overall strategic vision to provide nationwide rating for independent agencies, aggregators and insurance carriers,” said Laird Rixford, CEO of ITC. “In addition, this acquisition will fuel growth of ITC’s website and management platforms.”

Through this acquisition Assurance System’s comparative rating users will benefit from TurboRater’s additional feature set that includes homeowners and motorcycle quoting, integrated digital agency marketing, advanced reporting, package policies, and extended carrier availability.

AgencyThrive customers will benefit from having access to the largest agency website platform Insurance Website Builder and ITC’s team of social media and search engine optimization experts.

“We’re excited about what this opportunity means for our customers,” said Bob Capps, CEO of Assurance Systems. “Assurance Systems and ITC have a mutual commitment to providing quality software and services. We also share a passion for helping agents and the carriers that support them become more productive, so they can compete and grow.”

Investment banking firm Morgan Partners represented Assurance Systems in the deal.

About ITC 
Insurance Technologies Corporation (ITC), founded in 1983, helps independent insurance agents and insurance carriers through its websites, marketing, rating, and management software and services. Its product offering includes Insurance Website Builder, AgencyBuzz, TurboRater and InsurancePro. Headquartered in Carrollton, Texas, ITC helps its customers across the United States grow their businesses and become more efficient through the philosophy of providing quality software and services. Currently, ITC serves more than 200 insurance companies and more than 6,000 agencies. For more information, visit ITC online at