News & Insights

Ontraport, Inc. Receives Strategic Growth Financing from Accel-KKR Credit Partners

Santa Barbara, CA – September 24, 2020Ontraport, Inc. (“Ontraport” or the “Company”) has secured a debt investment from Accel-KKR Credit Partners, a fund managed by Accel-KKR, a leading technology-focused investment firm. The funding will be used to help the company catalyze growth and expand market share.

Ontraport provides CRM and marketing automation software for small- and medium-sized businesses. The unified platform reduces challenges that result from disparate data and provides a 360° view into customer relationships and prospect engagement. The software is designed to be intuitive to bring immediate value to its users through prescriptive and low maintenance marketing strategies that drive revenue.

“As an entrepreneur, I originally built the technology to meet my own sales and marketing needs,” said Landon Ray, founder and CEO of Ontraport. “Once I realized the value of this software, I went all-in on building Ontraport so other businesses could succeed, too. Today, we still use our own technology to drive our growth, and this first-hand knowledge allows us to constantly innovate and improve the product. We’re committed to helping SMBs systemize and scale using Ontraport’s platform.”

“The whole team takes pride in our mission to help entrepreneurs succeed. This shared excitement led us to be named among the Top 50 Small and Midsize Companies with the Happiest Employees last year by workplace culture and compensation monitoring site, Comparably,” said Lena Requist, President of Ontraport. “This investment by Accel-KKR will help us invest in our growth strategy so even more entrepreneurs can see their businesses thrive.”

“CRM and marketing software are crucial to revenue growth, and SMBs need a manageable platform to store their data and drive their marketing strategies,” said Samantha Shows, Managing Director and Head of Credit Investing at Accel-KKR. “Ontraport’s sophisticated yet easy-to-use software platform is a true differentiator in the SMB space. We are excited to support Ontraport to achieve its vision of becoming the premier CRM provider to the SMB market.”

About Ontraport:

Founded in 2007 and headquartered in Santa Barbara, CA, Ontraport is a CRM and automation platform designed to support businesses in starting, systemizing and scaling. The all-in-one platform gives customers all the essential tools for marketing, sales and customer relationship management. Ontraport’s mission is to support entrepreneurs in delivering their value to the world by removing the burden of technology. Ontraport has a global customer base of nearly 5,000 active customers. Visit for details.

About Accel-KKR Credit Partners:

Accel-KKR Credit Partners provides debt financing to leading software businesses. The fund structures non-dilutive investments for founder-owned businesses and flexible credit products for institutionally-owned businesses.  The debt capital is used to support acquisitions, dividends, shareholder buy-backs and growth investment. Accel-KKR Credit Partners has completed over 25 investments and deployed over $300 million in capital.

About Accel-KKR:

Accel-KKR is a technology-focused investment firm with over $9 billion in capital commitments. The firm focuses on software and IT-enabled businesses, well-positioned for topline and bottom-line growth. At the core of Accel-KKR’s investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value alongside management by leveraging the significant resources available through the Accel-KKR network. Accel-KKR focuses on middle-market companies and provides a broad range of capital solutions including buyout capital, minority-growth investments, and credit alternatives. Accel-KKR also invests across a wide range of transaction types including private company recapitalizations, divisional carve-outs and going-private transactions. Accel-KKR is headquartered in Menlo Park with additional offices in Atlanta and London. Visit for details.