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Siigo Expands into E-commerce with Astroselling

Siigo enters the e-commerce market through an exclusive alliance with Astroselling, an industry leader in Latin America

Faced with the economic context of rapid post-COVID digitization, Siigo has partnered with Astroselling to allow hundreds of thousands of its clients to access a leader in e-commerce management throughout Latin America.

August 9, 2021 – Siigo, the market leader in Latin America for accounting and administrative software for small and medium-sized enterprises (SMEs), announced today that it has partnered with Astroselling, creating an exclusive partnership that will provide Siigo’s clients with access to the leading e-commerce management platform in Latin America.

Astroselling allows SMEs to sell and manage their products across all the main e-commerce platforms in Latin America via one simple API, including Mercado Libre, Shopify, WooCommerce, Falabella, Rappi, Linio, Amazon, PrestaShop, among others. Astroselling will be natively integrated with Siigo and immediately accessible to Siigo’s more than 270 thousand clients. Siigo’s partnership with Astroselling affirms Siigo’s mission to continue to provide SMEs throughout Latin America with first-class technology that enables them to maximize their economic success across physical and digital mediums.

“The importance of having an e-commerce presence has become amplified by the COVID pandemic and is a critical tool for economic recovery throughout Latin America. Providing our SMBs with Astroselling’s API will simplify the lives of SMEs that already have an e-commerce presence and will provide a new and easily accessible distribution channel for those who do not. As previously stated in our mission statement, our goal is to ensure that the more than 200,000 SMEs on our platform continue to find economic success in a digitizing world,” stated David Ortíz, CEO of Siigo.

“In order to compete in the world of electronic commerce, SMEs need simple access to the technology that large companies already have access to. With this alliance, together with Siigo, we will bring thousands of entrepreneurs and family businesses the ideal combination of technologies for their digital transformation process. Our simplified, and fully integrated platform will provide Siigo’s customers the necessary tools to successfully develop their online sales and compete in the digital economy,” commented Nicolas Zanoni, Co-Founder of Astroselling.

Siigo continues to focus on improving its technological platform through significant and continuous investments in R&D, as well as strategic alliances like this one. As Siigo’s presence grows throughout Latin America, it has continued to evaluate a diverse array of products that may add value to small businesses across the region.

We could not be happier with our partnership with Astroselling,” said John Crowell, Director of Siigo, who leads Accel-KKR’s investment team in Latin America.  “Martín and Nicolas’ company have simplified the online selling process with their seamless API integrations, allowing their users to participate in all e-commerce markets across the region. As such, we are excited to offer their solution exclusively to our growing customer base in hopes that they leverage this tool to continue their recovery in a post-COVID world.”

About Siigo:

Siigo is an accounting and administrative software company for SMEs and accountants with a presence in Colombia, Ecuador, Uruguay, and Chile. It has more than 30-years of experience in the market, and he has formed a community of more than 270,000 clients. Currently, Siigo invests more than 20% of its income in innovation with the purpose of strengthening its technological ecosystem. The above has made it the best ally for its clients by providing them with all the necessary cloud-based tools, to improve the performance of their businesses. The company has been recognized by ‘Great Place to Work’ as one of the best companies to work for in Latin America, occupying the 14th position in this ranking. For more information please visit: FB:@siigocolombia Tw: @siigocolombia In: @siigocolombia

About Astroselling:

Founded in 2018, Astroselling is a leading provider of unified ecommerce market management and integrations for small and medium-sized businesses. Led by its founders Martín Gutfraind, Nicolás Zanoni and Gonzalo Medeiros, Astroselling has built integrations with the main e-commerce platforms throughout Latin America and has a presence in 12 countries. By centralizing all e-commerce management on a single platform, Astroselling enables SMBs and other businesses to build e-commerce sales campaigns, manage inventory and pricing, and maximize sales success in a growing digital economy. For more information , please visit:

About Accel-KKR:

Accel-KKR is a technology-focused investment company with more than $10 billion in capital under management. The company focuses on software and information technology companies. At the heart of Accel-KKR’s investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on creating joint value, leveraging the significant resources available through its network. Accel-KKR focuses on mid-market companies and offers a wide range of equity solutions including buy-out capital, minority growth investments and credit alternatives. It also invests via a wide range of transaction types, including recapitalizations of private companies, carve-outs of divisions, and going-private transactions. In 2019 and 2020, Inc. included Accel-KKR in “PE 50 – The Best Private Equity Firms for Entrepreneurs”, its annual list of founder-friendly private equity firms. Accel-KKR is headquartered in Menlo Park with additional offices in Atlanta, London and Mexico City. For more information, please visit: