Applied Predictive Technologies (APT) is the world leader in leveraging Big Data to help organizations harness the power of Test & Learn, a powerful factbased approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. APT provides predictive analytic software that enables users, ranging from executives to business analysts, to better understand the causeandeffect relationships and economic implications of key business initiatives, including those related to marketing/advertising spend, capital investment, customer service, pricing strategies and distribution strategies. The Company delivers its software as a service, through a standard web interface to endusers. APT’s blue chip customer base includes Global 2000 leaders such as WalMart Stores, Starbucks, Kraft, AnheuserBusch InBev, Holiday Inn, Staples, Lowe’s, Victoria’s Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C.