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Best Practices & Insights
  • A Winning Combination of Inputs for Decision Making
    October 23, 2019
    Best Practices & Insights
    In recent years, access to data has become easier and cheaper.  Yet, more data isn’t always the answer to making better decisions.  This article presents some food for thought as to when gut feel and ...
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  • Supplementing Your Gut with Structured Decision Making
    March 19, 2019
    Best Practices & Insights
    In the fast moving world of technology, we can fall victim to making decisions that are fraught with our own biases – especially when we are trying to get to an answer quickly.  There is, however, a f...
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  • How to Innovate More Effectively
    March 11, 2019
    Best Practices & Insights
    At the heart of all software companies is innovation – they were born out of an idea of how we could use technology to do something better, faster, and more effectively.  So, how do we create the infr...
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  • Benefits of Sharing Failures as Well as Successes
    August 28, 2018
    Best Practices & Insights
    We often hear that if we aren’t failing at all, we must not be taking enough risk.  While many buy into that statement, they are still hard-pressed to make those failures visible.  Why not share our f...
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  • Social Marketing and Social Selling
    June 25, 2018
    Best Practices & Insights
    “Content is king” is an age old maxim that continues to resonate in the B2B sector.  Content types and distribution channels for that content continually evolve, however.  Leveraging powerful social s...
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  • Implications of Continuous Development on the Organizat...
    May 7, 2018
    Best Practices & Insights
    As companies move from agile development to continuous development, there are implications that go far beyond the R&D side of the house.  Just as agile changed the ways companies worked, not just ...
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  • Laying the groundwork for AI in your business
    May 1, 2018
    Best Practices & Insights
    AI is a hot topic getting a lot of press. While it’s impact on business is still in its early days, companies should develop an understanding of the technology and how it relates to their organization...
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  • Importance of Setting an Example
    February 5, 2018
    Best Practices & Insights
    Perhaps a few weeks late in terms of food for thought for your professional new year’s resolutions, but none-the-less an interesting read.  This article reinforces what most of us already know – as th...
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  • Benefits of Clear, Consistent Messaging
    November 6, 2017
    Best Practices & Insights
    One of the things we see frequently at smaller B2B software companies is their lack of a clear, consistent message defining who they are.  When describing themselves, most start by saying they are “th...
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  • Eliminating bias and blind spots from decision making
    October 25, 2017
    Best Practices & Insights
    As many of us begin planning for 2018, we will make assumptions about what the future (at least the next year) will look like.  This article is a good reminder of how we can identify some of the “unko...
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  • The Best Teams
    October 10, 2017
    Best Practices & Insights
    Much research has been done throughout the years on teams and team dynamics.  We all focus on putting together high performing teams – whether fixed teams, like senior leadership ones, or temporary te...
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  • Is our story evolving as our company and market evolve?
    July 31, 2017
    Best Practices & Insights
    Tech companies are notoriously bad at keeping their corporate stories up to date as the market moves so quickly and our product roadmaps and releases often take center stage. Worth taking a step back ...
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