INSIGHTS

All
Best Practices & Insights
  • Benefits of Clear, Consistent Messaging
    November 6, 2017
    Best Practices & Insights
    One of the things we see frequently at smaller B2B software companies is their lack of a clear, consistent message defining who they are.  When describing themselves, most start by saying they are “th...
    Read More >
  • Eliminating bias and blind spots from decision making
    October 25, 2017
    Best Practices & Insights
    As many of us begin planning for 2018, we will make assumptions about what the future (at least the next year) will look like.  This article is a good reminder of how we can identify some of the “unko...
    Read More >
  • The Best Teams
    October 10, 2017
    Best Practices & Insights
    Much research has been done throughout the years on teams and team dynamics.  We all focus on putting together high performing teams – whether fixed teams, like senior leadership ones, or temporary te...
    Read More >
  • Is our story evolving as our company and market evolve?
    July 31, 2017
    Best Practices & Insights
    Tech companies are notoriously bad at keeping their corporate stories up to date as the market moves so quickly and our product roadmaps and releases often take center stage. Worth taking a step back ...
    Read More >
  • The Importance of Proper Onboarding
    July 25, 2017
    Best Practices & Insights
    Frequently, we see companies bringing on new hires only to churn them out relatively quickly. When asked about the cause for the turnover, hiring managers most often cite that these employees weren’t ...
    Read More >
  • Simplifying Product Messaging
    June 15, 2017
    Best Practices & Insights
    In B2B technology, we tend to overcomplicate messaging – trying to get every use case and value statement into our product description. We can definitely learn from our B2C counterparts who favor sim...
    Read More >
  • Transforming Businesses
    May 10, 2017
    Best Practices & Insights
    Many companies only look to transform themselves when things have gone wrong, often at a point when it is too late to pivot successfully.  This article illustrates the importance of thinking ahead and...
    Read More >
  • Fighting Mediocrity in Your Organization
    May 3, 2017
    Best Practices & Insights
    Significant time is spent in organizational reviews talking about poor performers – those individuals that need to be put on a performance plan or others that have attitude issues.  Not nearly enough ...
    Read More >
  • Ensuring that Issues Get Surfaced
    March 15, 2017
    Best Practices & Insights
    As companies become more and more virtual or teams work from different locations based on past M&A activity, many intracompany discussions are handled via conference call or video conference.  Thi...
    Read More >
  • Interesting twist on a four day work week
    February 14, 2017
    Best Practices & Insights
    Studies have shown that companies that really believe strongly in innovation create dedicated room in employees’ schedules to allow for creative thought.  This article, which suggests that one day eac...
    Read More >
  • Deploying Talent to Drive Optimal Results
    February 6, 2017
    Best Practices & Insights
    As CEOs, you are always thinking about the optimal way to deploy top talent, however, there are a couple of different schools of thought on how best to do that.  Do you take top performers and spread ...
    Read More >
  • Leading in a world of information breaches and leaks
    December 5, 2016
    Best Practices & Insights
    Information security is a major concern for both management and boards.  Many companies are revamping security policies, technology and training to reduce risk of breaches and leaks.  And, prospective...
    Read More >